How Public Relations Can Improve Your Business Development

Planning, Developing and Executing your business strategy should always include Public Relations. Public Relations by Webster’s definition is the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution; also: the degree of understanding and goodwill achieved. With today’s focus on transparency and the use of technology to search for products and business, it is vital to business development, that a company maintain goodwill and understanding.

In health care we have used the same methods of public relations for decades (Newspapers, magazines, flyers, newsletters, radio advertisement, billboards, and TV). Media today includes numerous online methods and blogs. Communication is almost instant. Negative Public Relations can be a disaster to a business and destroy its credibility in the market place. Utilizing the appropriate tools for positive public relations on a routine basis can help build a foundation for any company to fall back on during damaging times. Hypothetical example: Have you ever watched the news and seen a business under attack for an honest and genuine mistake? Wonder what that mistake cost? How they would fix it? Question how it happened? Negative Public Relations destroys a company’s reputation and identity.

Business Development is a company’s strategy for marketing, branding, and selling its product for an operational gain. When I evaluate a company’s business development plan I am focused on three primary areas: Market/Marketing, Information Management, and Customer Experience. Only assessing one or two of these areas can lead to inaccurate data and results. All three are needed to determine the best route for success. Evaluating these three areas will allow for you and your business to identify your customer or market, decide what information is needed, and how you would promote a positive experience. Example: In health care, our client, customer, patient needs a service. Knowing what they specifically need allows us, the company, an opportunity to provide all the information so they can make an informed decision. After the service has been provided we use tools to calculate how well we provided a positive customer experience.

Public Relations (PR) has a new look! In 2012 we will see social media platforms establish a stronger presence in many business development plans. Getting your brand to market and establishing goodwill in your community can and will give your business the competitive advantage, help to mitigate risk, and allow for transparency to the public. A strong Public Relation campaign will improve your business.

Why Many Business Development Titles Create Motion and Activity With No Progress and Results

The title of business development adorns many of those 3″ x 2-1/2″ paper documents passed out at all those business networking events from chamber of commerce meetings to ribbon cuttings to open houses to more formal meetings. Yet what does this title really mean and more importantly what are the results from these 2 simple words?

First, what does the word business really mean? Webster’s New World Dictionary refers the reader to the Anglo Saxon word of bisignes and to look up the word busy. The first definition of this word, “busy,” means active at work.

Now the word development comes from the word develop which has Latin and Old French origins. This word means to wrap apart. Looking at the first definition it means to cause to become gradually fuller, larger, better, etc.

From these two words, it is a plain as apple pie that everyone in every organization wears this title whether it is written on the calling card or not. From the dock workers, to the front line supervisors, to the receptionist to anyone at the C-Suite level, all are in roles to be busy and with the goal to become larger or better.

Titles should be more specific to each employee’s job responsibility. For example, there exist some people within the organization whose major role is to be extra busy and to expand growth specifically through this one goal – increase sales. These individuals are called salespersons. Other specific roles include customer service representative, human resource specialist to shipping manager. Again business development is presumed within each of these titles. What is not presumed is their unique role within the organization and how that role helps to achieve a specific goal necessary to keep the firm leading forward or productive.

So if your business or organization wishes to experience revenue growth, then make sure that the title reflects the specific role of that person. By taking this action, you will increase sales and provide the opportunity for everyone to share in even greater results.

Remember it is easy enough to confuse motion with progress and activity with results. The title whatever it is should not add to that confusion.

Business Development Through Email Marketing

Do you think business development is all about connecting a product with the customer?

Think Again!

Welcome to the new generation of technologies where business development is now revamped into an exquisite technology backed by the most effective tool known as email marketing.

It is understood that many benefits can be reaped through an effective email marketing campaign, whereas the question arises, as to what is the benefit of business development through email marketing.

Listed below; you will find a few benefits of business development with the help of email marketing:

• Attracting Customers – It is easy to attract a major amount of customers as email databases have a very wide reach towards their users. The graphical interface and the astounding colours make it a must for any person to get attracted.

• Generating Leads – Attracted customers tend to call for information on your product or service. This enables you to create a database of prospective leads for future marketing.

• Research – Email campaigns tend to have the quickest response out of the many marketing strategies available today. This provides you with the opportunity to conduct a research as to how the response is generating and what the customers are expecting.

• Promoting – Reach an array of customers spread across diversified sectors so that not only your target audience but everyone is aware of your product.

• New Boundaries – Emails can be sent to anyone in any part of part of the world. This ensures that the reach of your product is not only limited to one location but rather spread across many countries and regions. Your product is world famous in just a day!

How it works
A car without an engine would not complete its task of starting up; in the same way, for the best business development technique to provide you with results, you need the help of proper email marketing Services. This technology helps you to customize it according to your product requirement, thus enabling you to reach towards your goal of success.

email marketing is the ultimate solution when it comes to business development. High end technology with low cost solutions is what everyone is talking about. Let’s stop talking and start implementing this technology today!

Note: – Did you know that this is the most eco friendly solution towards business development! You can help save tons and tons of paper and reduce carbon emissions and help save this planet.

Switch to email marketing today to gain success from business development and Live for today with high hopes for tomorrow. Your product is your hard work. Think wisely as the future of your product is in your hands. As Sir Albert Einstein once said “Learn from yesterday, live for today, hope for tomorrow.”

Real Business Developers Wanted In This Recession

Have you decided yet? Have you determined once and for all that you are going to do something BIG for your self and your family?

My mentor always says, “what you do for yourself makes you successful but what you do for others makes you significant!” Are you still working at the same job hoping things turn around for you someday? Still hoping business picks up again like it once was years ago? Still on the JOB boards and newspapers looking for that next new exciting company that will finally pay you want you are worth? Or maybe you’ll even settle for just a little more money than you’re making now.

When will enough be enough for you?

I want to introduce you to someone I met recently…

His name Is Robert Burrows. Robert lives in Michigan and found an ad my Partner Yolanda Williams-Davis had on the Michigan Talent Bank.

Robert is a social worker with the juvenile disciplinary system. In other words, he works in the non-profit sector and his income was also non-profit.

He was telling me during our interview he believes many many people in Michigan are starving for an opportunity to get more control over their income and therefore their lives.

I was shocked to hear that the unemployment in the state of Michigan is almost 25% higher than the national average!

What is it like in your area?

What does the housing market look like in your city?

Just last week I met Christian, a young guy from Arizona who was also a newly-wed that was also expecting his first child in about 6 months.

Both Christian and his wife home owners and were calling the bank that same day to notify the mortgage department that they both want to voluntarily give up their houses…

The he shared with me his house was already rented out but he could not charge enough to cover the entire mortgage. He could refinance because the appraised value had decreased by $60k within the last year.

Can you tell that people need to make some adjustments in their income and in their lives?

Where are you in your life?

More importantly, what are you doing to maintain much less advance you quality of life and those around you?

There are tons of people looking you and your leadership. Actively seeking and starting businesses that can help them become recession proof.

Approximately 79 million people will start their own business in the next few years. All will need to master the skills that you can learn now and position yourself to teach to others.

Right now you have a chance to put your self in position to be the one who helps them set up a marketing system that will bring them more customers and therefore more money and when that happens, you profit too.

You can first take back control over your own life by becoming a real business developer marketing everything from simple necessities, like a cell phone and Internet service, breakthrough technology like video phones, info products on how to swap car engines, baking or any field you are passionate about using proven marketing systems.

You can, in turn ,create the lifestyle of your dreams by helping people get more of what they want out of life.